I’m Lauren Canizales. (!!!)
My Philosophy
“The artist observes something invisible to others.” William Burrough’s words are tied closely to the idea of the artist being a walking eye. As a designer, I am constantly collecting visual inspiration and resources. I know design history and spend time filling my mind with inspiration so that, when a project comes along, I can call upon my cache of design knowledge, memories, and obscure resources to create a truly unique and intelligent response to answer challenging design questions.
Great design exists in the context of design research, and can have tremendous impact. This can be observed from political propaganda to scientific data visualization, and of course, to advertising and marketing. To come to a fitting design solution, we have to acquaint ourselves with the factors that are important in influencing what the design should communicate, and who it should communicate to.
Accolades
I have won several awards for my work, including 6 from Graphis, 1 from the International Visual Identity Awards, and 1 from Communication Arts.
Selected Clients
April Housing, AstraZeneca, Boxi by Semihandmade, Faith Matters Foundation, JOJO’s Chocolate, Micro Focus, Mr.Beast, New Belgium Brewery, Opentext, The Physician’s Foundation, Sadie B., Salt Lake Design Week, Stella & Chewy’s
Skills
UX/UI
BRANDING
WEB & APP DESIGN
SITE STRUCTURE
CREATIVE DIRECTION
LOGO DESIGN
TYPOGRAPHY & LAYOUT
PHOTOGRAPHY & ILLUSTRATION
PACKAGING DESIGN
Figma
WCAG 2.2 Trained
Adobe Illustrator
Adobe InDesign
Adobe AfterEffects
Adobe Photoshop
Zeplin
Adobe XD
Sketch
Sketchup